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Dmitry's avatar

People who insist on enforcing inflexible rules should realize how easily they are replaced by AI. If you refuse to engage your brain, you deserve to lose your job to something without one.

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Mitch Barrie's avatar

Back in the day, Continental Airlines was notorious, among my colleagues and many other people, as the worst airline in America. I'm sure there were other candidates in other companies, industries and regions, but for me as a young man Continental was the touchstone for abominable airline service.

Then at some point in the 1990s the company was purchased, I think by an investment group. A new CEO was installed, a former Boeing executive named Gordon Bethune. I remember reading a profile of Mr Bethune in BusinessWeek, where he outlined his plan to shake up a very sick corporate culture. One of the aspects of his program I vividly remember was his decision to exchange customer service rules for guidelines, basically empowering the flight crews and desk agents to make decisions about service issues on the spot, according to broad policy principles. Under Bethune, Continental went from being regarded as one of the worst airlines in the country to one of the best regarded, if not the best.

I'm sure Mr Bethune made a lot of other changes at Continental, but giving his customer-facing staff more flexibility in handling problems must have been one of his most effective measures, especially compared to the rigid, bovine obstinacy encountered at most other airlines. I must say I experienced it myself, as I was a frequent, and satisfied, Continental customer in the late 1990s.

A quarter century later, I distinctly recall that BusinessWeek article, and the importance, in many situations, of defining guidelines rather than rules.

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